29 August 2013

Daily Mail's iPad and Android edition
appoints features page editor

Victoria Gray has joined Mail Plus, the Daily Mail's iPad and Android editions, as features page editor. Victoria's role incorporates the responsibilities of a junior shopping editor and will cover fashion, beauty, and interiors. Mail Plus soft launched in February 2013 and now offers seven days of coverage from the Daily Mail and The Mail on Sunday, and digital versions of Weekend, YOU and EVENT magazines. It derives all of its content from the paper, as well as including exclusive, interactive content. Mail Plus will run three bonus shopping pages which will feature Monday to Friday and will cover the below:
  • Object of Desire – a high end page covering mainly fashion and interiors, mainly women's but some men's fashion will be featured with price points of up to £500.
  • 5 Reasons to Shop Online – an edit of choice online shopping highlights covering fashion, beauty, accessories, food, homeware, jewellery, etc. Price points up to £150
  • £5 Treat – a daily pick me up, available online, whether a bargain piece of jewellery, food, make-up item, cheap DVDs or books etc.
All the pages feature a 'tap to buy' button linking straight to the retailer's e-commerce site, so readers can shop within the app.

Other exclusive content on Mail Plus includes daily cook along videos from Gary Rhodes and an exclusive beauty column from Marian Keyes in YOU magazine for iPad and Android, as well as 360 panorama scenes, extra galleries and video content alongside the usual news and feature stories that you will find in the Daily Mail.

Click on the pink links below for full details in DIARY directory:
Victoria Gray in 'media contacts'

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