27 August 2013

Gucci to dress cast of Ron Howard film RUSH

Gucci has announced that Creative Director Frida Giannini has collaborated with two-time Academy Award-winning director Ron Howard to help recreate the glamour of the 1970s for upcoming film RUSH. The 2013 British-American Formula 1 biopic portrays the rivalry of James Hunt, played by Chris Hemsworth, and his opponent, Niki Lauda, played by Daniel Brühl. Frida Giannini said, “The Seventies has always been a decade that has inspired me greatly, so it was extremely exciting to be asked by Ron Howard to help design wardrobes for RUSH. It is hard to think of a more glamorous profession than being a racing driver in the Seventies. James Hunt's style is full of animal sensuality, perfectly brought out by Chris Hemsworth in the period-evoking outfits. While the style of Suzy Miller, played by Olivia Wilde, is the essence of Gucci as it captures the mixture of sexy allure and innocent naturalness that defined the style of the time.” In the film, James Hunt and Suzy Miller’s characters both wear wardrobes from the Gucci archive (pictured above). While the film is set in the Seventies, the researched and selected designs from the Gucci archive are in fact from Frida Giannini’s past collections, which have often taken inspiration from the House’s archive.

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Gucci in 'in-house PR'

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