11 September 2013

CEW(UK) announces new format for
Beauty Awards Product Demo Evening

CEW(UK) is changing the format of its Product Demonstration Evening for the Beauty Awards 2014. This year there is a bigger focus on learning and discovering all the brands and products on offer. The Product Demonstration Night in February 2014 will now become a platform for market research and competitive intelligence. CEW(UK) members will be able to get a feel for trends in each of the categories and also see what competitors view as the most innovative and important introductions. As CEW(UK) members leave they will be given a bag containing a selection of products demonstrated that evening to take away, test and then vote on. By not having to walk the aisle to collect products, members will be able to spend time talking and learning about the products at each brand's counter.

Click on the pink links below for full details in DIARY directory:
CEW(UK) Beauty Awards in 'awards'

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