24 September 2013

Fashion retailer Blue Inc appoints Portas

Urban fashion retailer Blue Inc has appointed retail specialists Portas to help build the brand into a leading high street menswear and womenswear destination, following a competitive pitch. Portas will collaborate with Blue Inc to drive brand awareness amongst 14-25 men, women and boys through retail, digital, and social channels. The agency’s first task is to create and launch the brand’s 2013 Christmas campaign before launching a major integrated campaign for SS14. Portas will also be responsible for creative work for Blue Inc’s sister-brands, Officer’s Club and Twisted Soul.

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Blue Inc in 'fashion & accessories'

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