25 September 2013

ITV & JML to launch new shopping channel

Consumer brand and TV home shopping expert JML and commercial broadcaster ITV have extended their existing relationship, with JML set to launch a new shopping channel called The Store. Following the successful creation of a new infomercial and chat show style hybrid format filmed in front of a studio audience, known as a ‘chatmercial’, The Store will see the first teleshopping channel utilising this new format in the UK. The Store will offer viewers a select choice of the latest and existing health, beauty, gift and home products, sold through in-depth demonstrations. A range of brands and exclusive celebrity beauty products will feature on the channel and the launch line-up includes Bollywood Professional cosmetics, Frankie Essex’s hair products, Chloe Sims' tanning range and Melanie Sykes’ Active Woman supplements. The channel will launch in October and will broadcast seven days a week, 24 hours a day on Sky channel 642, FreeSat channel 809 and selected content will be streamed on ITV.com. It will also broadcast up to 7 hours per day on Freeview channel 39, and The Store ‘chatmercials’ will continue to air two hours per week on Sunday nights on ITV. In addition to the TV coverage on ITV, Sky and Freeview, The Store will have an active online and mobile presence through social media outlets such as Facebook and Twitter. Products can be purchased via phone or through the website. A press launch for The Store will take place on 8 October, with celebrities Frankie Essex, Chloe Sims and Melanie Sykes all in attendance (see DIARY dates).

Click on the pink links below for full details in DIARY directory:
JML in 'homes, interiors & lifestyle'

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