22 October 2013

ghd announces sponsorship of
Victoria's Secret Fashion Show

Professional hair styling brand ghd has announced a new multi-year partnership with Victoria’s Secret as the first official hair tool sponsor for its annual fashion show. ghd stylers and hairdryers will be used exclusively backstage by lead hair stylist Orlando Pita and his team, creating signature hair looks for the 2013 show. ghd’s full line of stylers and brushes, along with the ghd air professional performance hairdryer, will be on display at select in-store events leading up to the Victoria’s Secret Fashion Show. Professional stylists will be on hand to create a good hair day for consumers using ghd’s styling tools. To follow ghd’s real-time brand alerts, extensive behind-the-scenes coverage, how-to videos and other exclusive content, follow #ghdxVSFS. ghd will debut as the official hair tool sponsor in the 2013 Victoria’s Secret Fashion Show, which will be televised on 10 December in the US.

Click on the pink links below for full details in DIARY directory:
ghd in 'beauty, fragrance, grooming & health'
Victoria's Secret in 'fashion & accessories'

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