14 October 2013

Halston Heritage launches digital flagship

American fashion label Halston Heritage has announced the launch of its digital flagship store at halston.com, which has gone live in over 80 countries, including the US, Canada, the EU and the Asia-Pacific nations, among others. The e-commerce site features ready-to-wear, dresses, evening gowns and handbags, and will include a special feature dedicated to founder Roy Halston Frowick. The launch of the online store is a partnership between Halston and Branded Online, an innovative ecommerce provider who developed the proprietary platform. The site will strengthen direct communication and interaction with clients and fans through the digital space and social media platforms. This e-commerce launch follows the rollout of the first retail stores earlier this year, with boutiques in New York on Madison Avenue and in Soho, as well as others in Beverly Hills, Newport Beach, Troy Michigan, Las Vegas and Kuwait. By the end of 2013, the brand will have more than 20 boutiques worldwide.

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Halston Heritage in 'fashion & accessories'

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