29 October 2013

LOOK publishes first interactive print issue

Fashion magazine LOOK has published its first instantly shoppable and fully interactive print issue offering its readers the chance to buy directly from the print page, and star on the cover of the issue. A first for LOOK, the magazine is offering readers three ways to shop - ‘Blip to buy’ from the print version, ‘Tap to buy’ from the digital version and also via the websites online pop-up shop. Any page that has a Blippar ‘B’ logo will be animated, with the products on the page available to purchase via the Blippar app, and behind the scenes videos of the fashion shoots also offered. This one-off issue is on sale from today (29 November) for one week. The interactive print issue of LOOK is also available on the iPad or iPhone version and is on sale now, priced at 99p.

Click on the pink links below for full details in DIARY directory:
LOOK in 'consumer magazines'

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