01 November 2013

Cristiano Ronaldo launches debut underwear collection

Footballer Cristiano Ronaldo has unveiled his new CR7 by Cristiano Ronaldo underwear collection, which is available worldwide from today. The Real Madrid star appeared at Madrid landmark Palacio de Cibeles to unveil a 19 metre tall CR7 by Cristiano Ronaldo campaign image, featuring himself modelling a design from the new collection. CR7 by Cristiano Ronaldo is the first brand venture for the sportsman and his first foray into fashion design. CDFA Award winning designer Richard Chai, who has worked with labels including Marc Jacobs and Donna Karen, collaborated on design elements of the range and worked with Danish luxury underwear experts JBS Textile Group to develop the project. The collection is available internationally through cr7underwear.com and select retailers from today.

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CR7 by Cristiano Ronaldo's press office in 'PR contacts'

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