06 November 2013

The Woolmark Company & Paul Smith
announce collaboration

Textile fibre brand The Woolmark Company and British designer Paul Smith have announced a collaboration that will see Australian Merino wool being highlighted across the Paul Smith Men's London collection for SS14 and AW14/15. In support of Merino wool, Paul Smith will take an ambassadorial role in collaborating with The Woolmark Company on a co-branded campaign for both seasons. The campaigns will run in digital formats as well as traditional print media to widen consumer engagement. For his first collection, Paul Smith will focus on the use of Cool Wool; fabrics that are made from Australian Merino wool fashioned into lightweight fabrics through modern manufacturing and processing techniques. Seven worsted Cool Wool fabrics woven by European mills have been selected as the mainstay of the collection.
@Woolmark / @PaulSmithDesign

Click on the pink links below for full details in DIARY directory:
The Woolmark Company in 'associations'
Paul Smith in 'brands'

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