05 December 2013

British brand So Pure Skincare launches

New British brand So Pure Skincare has launched in the UK. Founded by Geeta Sood, the family-run business is based in Warwickshire and came about when Geeta made a natural balm to treat her son’s eczema when he was six months old, which then became popular with friends and family. The range is free from artificial additives including parabens, phenoxyethanol, fillers, silicones, glycols, synthetic fragrance, colourants, penetration enhancers, phthalates, PEGS, TEA and DEA. Hero products include the Rejuvenating Body Elixir, £30, and Anti-Ageing Nutrient Elixir, £18, both containing Geeta’s signature ingredient: organic prickly pear seed oil.
@SoPureSkincare

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So Pure Skincare in 'beauty, fragrance, grooming & health '

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