05 December 2013

nails inc. unveils new launches for SS14

Nail brand nails inc. has announced details of a number of new collections set to launch for SS14. January will see the introduction of Mercer Street, Downtown and Mayfair Lane, three new Gel Effect Polishes, while two additional shades, Soho Place and Kensington Passage, will arrive in March. Two new Nude shades, called Kensington Gore and Sheraton Street, will also launch in January as part of the In The Nude collection, which is priced £25. The Spring Summer collection, with six limited edition shades inspired by SS14 catwalks, each £22, will become available in March. nails inc.'s new Double Ended Effects collection will also arrive in March. This is a range of double-ended components, £14, containing a SS14 shade and pop art effect to create a textured look. Four new shades make up the Perfect Nude collection, £12 each, which has been developed to help customers find the ideal nude shade and create flawless nails. Additional new shade collections include: Floral Nails, set to launch in March, which offers floral shaped matte glitter particles blended with key summer trend shades; Garden Party, launching in May, which comprises a tonal blend of matte and metallic glitters; and Festival, loaded with glitters and a new base which gives a gel-like finish to the glitter. Each of the four shades in these collections will be priced £12. Lastly, the Latex Effect polish range, containing four shades, £12 each, will launch in May, which applies glossy, but dries to a waxy finish that looks and feels like latex.
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