13 December 2013

Pure London to debut French focus at February show

Pure London, an event for progressive fashion buyers, has announced France to be the country focus at the forthcoming February show (9-11 February 2014), set to feature a large number of premium French brands. This is an initiative Pure London will repeat with a nominated country focus at each season going forward. The French brands selected to exhibit at Pure London in February will be housed in both the newly-formed Agenda section, as well as throughout other areas of the show at Olympia. Pure London has secured over 35 French brands who will all showcasing their forward order AW14 or short-order SS14 collections at the show. This is the first time Pure London has had a country focus, a move which show orgainsers i2i Events hope will help French brands in achieving export with UK retailers. French brands exhibiting at the show in February include IKKS, Paul & Joe, Lilith, Petit Bateau, Grace & Mila, Nat & Nin, Léo Guy, Fuego Paris, Blanc du Nil, Bleu D’Azur, Eva Tralala, René Derhy, Mat de Misaine and IXLI.
@PureLondonShow

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Pure London in 'exhibitions & exhibition organisers'

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