23 January 2014

David Beckham stars in new campaign for
H&M directed by Nicolas Winding Refn

David Beckham will star in a new campaign to launch the spring 2014 collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies 'Drive' and 'Only God Forgives', the campaign will debut during the US Super Bowl on 2 February, 2014. In the plot, David is locked out of a photo shoot on a rooftop, with no way down. He has to go to any lengths to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite. Voting starts on 27 January. The campaign features pieces from the spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying widths are introduced on long-sleeved Henleys, vests and trunks, as well as varsity-style lettering on the back of long-sleeved raglan tops. The collections will be available in selected H&M stores and online from 30 January.

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H&M in 'fashion & accessories '

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