17 January 2014

Fashion label Human Potential (HuPot)
appoints The Clear Agency

The Clear Agency has been appointed to handle the press and publicity for South Korean fashion label Human Potential (HuPot). Known for its graphic prints and bold silhouettes, the AW14 collection utilises striking fabrics and innovative placement of hardware. Focusing on unique leather pieces, the menswear collection sees classic bomber jackets mixed with loose-fit tees and sweaters; while the womenswear pieces mix leather and fur with fitted cigarette pants, long sleeved tunics and headpieces. The standout pieces from the entirely monochrome collection are the leather and shearling aviator style overcoat. The brand is popular with artists including A$AP Rocky, P Diddy and Kanye West, as well as Korean pop stars. Human Potential is stocked in Opening Ceremony’s international stores.

Click on the pink links below for full details in DIARY directory:
Human Potential (HuPot) in 'fashion & accessories'

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