23 January 2014

Head of Communications among team
appointments at my-wardrobe.com

Global online luxury fashion boutique my-wardrobe.com has announced the appointment of Sophie Hedley as Head of Communications. Sophie was previously Head of PR at Selfridges for three years. Prior to that she worked as Communications Director for Armani, responsible for all the Armani labels as well as Pomellato fine jewellery, DKNY Jeans and Luella Bartley for the Club 21 group in the UK. She also spent three years at InStyle as executive fashion and jewellery director and 10 years at Vogue as retail editor. In addition, Sacha Newall has been appointed Head of Sales and Marketing, coming to my-wardrobe from The Daily Mail, where she spent 10 years as Promotions Manager. She has had experience within the media having been Head of Marketing for the Times and Sunday Times and worked within the glossy magazine world at both National Magazines and Condé Nast. Additional appointments include Charlotte Fairbairn, who is Web & Business Development Manager, while Anaheta Metghalchi and Jennifer Moore have been appointed as Assistant Buyers, and Sarah Shaw is now Head of Design.

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