20 January 2014

Superdrug announces new PR structure for 2014

Beauty and health retailer Superdrug has announced a new PR structure and appointed ZPR and Cow PR after a recent competitive pitch. Retail specialists ZPR, who have worked with Superdrug since 2006, have been retained to handle all corporate PR and consumer beauty PR. This year will see Superdrug celebrate its 50th anniversary and ZPR has been appointed to handle all PR around the birthday celebrations. In a new appointment, Cow PR has been retained to strengthen the brand in the health and pharmacy market, at a time when Superdrug continues to invest in its health products and services on the high street and is expanding its online doctor offering.

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Superdrug in 'beauty, fragrance, grooming & health'

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