14 January 2014

Superdry & Snowbombing announce partnership for 2014

Lifestyle apparel brand Superdry has announced that it has been made official apparel partner for global winter festival, Snowbombing, which takes place in Mayrhofen in Austria, with the brand launching a collection of technical snow apparel later in the year. Within this partnership, Superdry will host the exclusive Arctic Disco, set in a bespoke mountain igloo - previously named as one of MTV's top 10 venues of the decade. There will also be an in-resort brand experiential area, complete with pop-up shop and chill out zone. Snowbombing takes place from 7-12 April.
@Superdry / Snowbombing

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Superdry in 'fashion & accessories'

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