03 January 2014

The Mayor of London launches campaign to
promote the British menswear industry

The Mayor of London Boris Johnson is launching a new campaign to promote the booming British menswear industry, which currently brings £10 billion to the UK economy and is predicted to overtake womenswear sales by 2016. To coincide with London Collections: Men (LC: M), which takes place from 6-­8 January, the Mayor is launching the London Home of Menswear competition to find the most stylish postcode in the capital. Those entering have the chance of winning a selection of fashion prizes, including a made-to-measure three-piece suit by E. Tautz, a pair of shoes by Mr. Hare, and a tartan dog designed by Christopher Raeburn. Five runners-up will receive tickets to see the Hello My Name is Paul Smith exhibition at the Design Museum. Additional information about the London Home of Menswear competition and how the Mayor is supporting this sector is available here.

Click on the pink links below for full details in DIARY directory:
London Collections: Men in 'exhibitions & exhibition organisers'

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