26 February 2014

Bobbi Brown Cosmetics to launch
Pretty Powerful Everything Mascara

Bobbi Brown Cosmetics has announced the second iteration of The Pretty Powerful Campaign for Women & Girls. Launched in March 2013, the global charitable initiative celebrates the evolution of the brand’s Pretty Powerful message from one of confidence through make-up to one of empowering women and girls through education. The Pretty Powerful Campaign aims to help women of all ages “be who they are” by supporting educational or job skills training programs that provide them with the knowledge, skills and experience needed. On International Women’s Day, 8 March, the campaign will kick off with the introduction of the Pretty Powerful Everything Mascara. The mascara will feature Bobbi’s best-selling Everything Mascara formula, housed in a limited edition tube covered in the brand’s signature pink featuring the campaign’s logo. For each Bobbi Brown Pretty Powerful Everything Mascara sold in the United Kingdom, the full RRP less VAT will be donated to Smart Works, which helps women get back to work by providing suitable clothes, styling advice and interview training.

Twitter: @BobbiBrown

Launch date: 27 February
Prices: £19
Stockists: Bobbi Brown Studios and bobbibrown.co.uk
Twitter: @BobbiBrown

Click on the pink links below for full details in DIARY directory:
Bobbi Brown Cosmetics in 'beauty, fragrance, grooming & health'

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