10 February 2014

Fruit of the Loom launches new premium brand

American fashion brand Fruit of the Loom has unveiled its new new premium line, titled Seek No Further. Designed by Dorothée Loermann, formerly at cult Parisian fashion brand Surface to Air, the London-­based label's first capsule collection offers contemporary wardrobe staples for men and women. Seek No Further aims to bring a contemporary design ethos to the easy-to-wear staples of its parent label.

Launch date: March
Stockists: Seek No Further pop-up stores in London and Berlin
Twitter: @Seek_No_Further

Click on the pink links below for full details in DIARY directory:
Seek No Further in 'fashion & accessories'

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