25 February 2014

Print specialists YR STORE partner with Selfridges

YR STORE, the world’s first live all-over print specialists, have joined forces with Selfridges for the retailer’s “Board Games” project, a celebration of skate and surf from a high fashion perspective. YR STORE’s software and high specification digital printing process enables customers to design their own garments in store. Using YR’s interactive touchscreens, consumers design one-off patterns and see them printed onto high quality garments on the shop floor, within minutes. Created exclusively for Selfridges, YR’s “Board Games” design assets will include a palette of summer and beach-inspired graphics, allowing each user to design a personalised version of a Hawaiian print or use retro surf and skate inspired typography to create their own statement pieces. Since its launch in August 2013, YR STORE have collaborated with fashion retailers inccluding Topshop to Liberty. YR STORE will introduce new garments to its range for the Selfridges collaboration, with premium crew neck sweaters and high quality T-shirts for consumers to print their designs onto.

Twitter: @yrstore / @Selfridges

Click on the pink links below for full details in DIARY directory:
YR STORE in 'fashion & accessories'

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