27 March 2014

Braun & Jessica Alba launch Breakfree campaign

Healthcare company Braun, and its brand ambassador Jessica Alba, have unveiled new campaign, Breakfree. The integrated campaign, based on research showing that woman-to-woman peer judgment can be a key contributor to self-doubt and hesitation, calls upon women worldwide to support and encourage each other in an effort to break free from self-doubt. Launching with the hashtag #breakfree, the new campaign aims to spark a positivity chain whereby women share messages of support with women they admire and respect. The campaign, featuring Jessica, currently runs across print, in-store, digital/social media and TV, with a campaign video airing in April.

Twitter: @Braun / @jessicaalba

Click on the pink links below for full details in DIARY directory:
Braun (Female) in 'beauty, fragrance, grooming & health'

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