21 March 2014

CR7 by Christiano Ronaldo appoints
M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment has been appointed to handle the international marketing and PR for menswear brand CR7 by Christiano Ronaldo. The Scandinavian brand specialises in men's underwear and socks, designed collaboratively between footballer Christiano Ronaldo, JBS Textile Group and New York menswear designer Richard Chai. The appointment will include international ATL and retail campaigns, a global launch strategy for the brand's second collection, on-going international PR support, social media integration and brand development.

Twitter: @Cristiano / @CR7underwear

Click on the pink links below for full details in DIARY directory:
CR7 by Christiano Ronaldo in 'fashion & accessories'

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