27 March 2014

Golddigga appoints Brandnation to handle launch of Ashley Roberts as new global ambassador

Fashion brand Golddigga has appointed Brandnation to handle the launch of former Pussy Cat Doll Ashley Roberts as its new global ambassador. Brandnation has been retained on a project basis to execute the launch of the brand partnership, which is set to last for two years. The brief will include her role as ambassador and the SS14 collection via all consumer and trade media platforms. The Golddigga SS14 collection includes young, on-trend items including dresses, vests, jumpers, blouses, trousers, leggings, skirts and shorts. The collection takes inspiration from the catwalks, high street and international trends and is available at sportsdirect.com.

Twitter: @Golddiggaonline / @ImAshleyRoberts

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Golddigga in 'fashion & accessories'

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