11 March 2014

Next unveils Jourdan Dunn as the face of
new brand-dedicated site & brochure

Clothing, footwear and home retailer Next has announced British supermodel Jourdan Dunn as the face of the brand's new brand-dedicated website and brochure, LABEL, a new one-stop shop for fashion and sportswear brands. The new website, launching this week, showcases all the labels currently featured in the Next Directory, with brands including Warehouse, Oasis, Nike, Hilfiger and Glamourous, in addition to existing brands Lipsy, Superdry and Diesel. Jourdan features in a variety of campaign shots highlighting the major looks of the season and LABEL helps channel those looks by combining high-street classics such as Hobbs and LK Bennett together with contemporary sports essentials from Adidas and Converse.

Launch date: 13 March
Stockists: thelabel.co.uk
Twitter: @nextofficial / @missjourdandunn

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Next in 'in-house PR'

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