18 March 2014

Sportswear brand Odlo appoints Brandnation

Brandnation has been appointed to handle the UK media relations for premium functional sportswear brand Odlo. The comprehensive brief includes managing Odlo’s UK press office, covering trade, specialist and consumer media across both men’s and women’s sectors. The remit also encompasses the launch of Odlo’s new AW14 marketing campaign ‘The Art of Layering’ as well as activating an extensive ambassadorial programme with Odlo’s global athletes. Founded in Norway in 1946, Odlo offers functional, premium, high quality sportswear and base layers for men and women. The brand is introducing outerwear for AW14, unveiling a hybrid active lifestyle and urbanwear collection.

Twitter: @odlosportswear

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Odlo in 'fashion & accessories'

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