04 March 2014

Victoria Beckham to open first shop-in-shop

Maria Luisa Poumaillou, Printemps fashion editor;
Paolo De Cesare,
Printemps CEO; Victoria Beckham.

Fashion designer and businesswoman Victoria Beckham has collaborated with department store Printemps Paris to open her first shop-in-shop. Victoria Beckham first sold her designs in a pop-up shop at Maria Luisa boutique of Printemps Women's store, and is now establishing on the same floor in a first brand-dedicated shop-in-shop. The 40 sq.m2 space will carry Victoria Beckham's five collections: Ready to Wear, Victoria, Victoria Beckham, Eyewear, Accessories and Denim.

Twitter: @Printemps / @victoriabeckham

Click on the pink links below for full details in DIARY directory:
Printemps in 'fashion & accessories '
Victoria Beckham in 'fashion & accessories '

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