30 April 2014

Dove unveils new premium beauty & grooming collections

Personal care brand Dove has unveiled a host of new products and ranges. DermaSeries is the brand's first premium skincare range and has been developed in conjunction with dermatologists, aimed at women who suffer from dry skin conditions such as eczema. Containing a patent-pending technology, the PPAR Activation Complex, the formula combines: 120Hydroxystearic Acid, which is a fatty acid that works twice as well as commonly used stearic acid; glycerin, which helps skin retain water; and natual emulsifiers to activate PPARs (Peroxisome Proliferator-Activated Receptors). Cleansing products include Ultra Caring Gentle Cleansing Bar, Body Cleanser and Cream Face Cleanser, while moisturising products include Intense Repairing Body Cream, Rough Patch Treatment and Skin Relief Cream. New Dove Men+Care Expert Shave is the brand's first premium three-step (pre-shave, shave and post-shave) collection of shaving products, created in partnership with professional barbers and dermatologists. The cleansing, moisturising and care products include Exfoliating Pre-Shave Scrub, Softening Pre-Shave Oil, Smoothing Shave Cream, Total Comfort Shave Cream and Intense Post-Shave Repair Balm. In addition, Dove has introduced True Tone, a new hyper pigmentation treatment to erase dark marks, reducing the discolouration of the skin. Containing a patented complex of vitamin C derivative, vitamin B3 and 12-HSA, it is clinically proven to show results after using the products for seven consecutive nights.

Launch date: 1 May
Stockists: Selfridges
Prices: DermaSeries (£7-16), True Tone (£20), Men+Care Expert Shave (£18-22)
Twitter: @DoveUK

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