30 April 2014

EAST appoints Creative & Design Director

Women's fashion, jewellery and accessories label EAST has announced the appointment of Virginia James in the role of Creative and Design Director. Virginia brings a wealth of industry experience to EAST encompassing designer, premium and mid-market retail fashion. Previous roles include: Creative & Design Director at Wrap/Poetry, Whistles and Pringle of Scotland, also senior womenswear design positions at Next, Marks and Spencer and Warehouse. In addition to the collections, Virginia’s remit includes brand revitalisation across EAST retail, online, and visual communications. EAST currently has 61 standalone stores and 44 concessions in John Lewis and House of Fraser nationwide, as well as a transactional site.

Twitter: @LoveEast

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EAST in 'fashion & accessories'

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