25 April 2014

Givenchy to launch loose powders & infusion mask

Parfums Givenchy has announced the launch of two new loose powders Poudre PremiƩre and Prisme Libre. Poudre PremiƩre is designed to be applied to bare or primed skin for a completely sheer result. It is available in one shade that fuses together with all skin tones, creating an even, matte and naturally radiant complexion. Prisme Libre has been reformulated with a new sheer and luminous texture, where pigments are treated with atomisation technology to glide on evenly for a natural effect. It contains a lilac and white musk fragrance, which is available in four variations including: Mousseline Pastel, pastel shades which correct and reduce imperfections for a natural opaline look; Taffetas Beige, a mix of beige, apricot and yellow to deliver a healthy glow; and Organza Caramel, featuring shades of cream, peach and cappuccino. Additionally, the brand will extend its Vax'In Youth range with the launch of Vax'In Vital Energy Infusion Mask, a gel-textured facial treatment for exhausted skin. The mask contains the Vax'in complex which features san-chi and hypotaurine to generate microstimuli and triggers HSP70 production; boosting the skin's natural defence and repair mechanisms, slowing down the wrinkle formation process. The mask also contains an extract of rhodiola crenulata root to boost ATP production, improving cells' ability to fight fatigue. Contained in the formula is Oleo 2, an extract of phaeodactylum micro-alga, which cleans and eliminates oxidised protein.

Launch date: May
Prices: £35 (powders) & £43 (mask)
Stockists: nationwide
Twitter: @ParfumsGivenchy

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Parfums Givenchy in 'beauty, fragrance, grooming & health'

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