28 April 2014

LUSH to launch new Charity Pot formula

LUSH has announced the reformulation of hand and body lotion Charity Pot. The product now has a new self-preserving formula that benefits worthy causes as well as skin, comprising seven materials sourced from its Sustainable Lush Fund (SLush Fund) projects. The SLush Fund was established in November 2010 with the idea of moving ethical buying practices beyond simply buying fairly traded ingredients. LUSH has included materials from seven of these projects for the new reformulated Charity Pot: rosewood oil from Peru; ylang-ylang oil from Ghana; and geranium oil from Kenya for the fragrance; while fresh aloe leaves are from the Laikipia Women’s Aloe Groups and Permaculture Centre, Kenya; moringa oil from Ghana; Fair Trade shea butter from the Women’s Ojoba Collective; and organic cocoa butter from the Peace Community in Columbia, form part of the product base. All money made from Charity Pot goes to carefully selected, small grassroots causes working for people, animals and the environment.

Launch date: May
Prices: £1-£12.95 
Stockists: nationwide
Twitter: @LushLtd

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LUSH in 'in-house PR'

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