15 May 2014

Beauty at Tesco relaunches social media
channels & unveils new beauty hub

Beauty at Tesco has relaunched its social media channels and has developed a new beauty hub. The brand is now on Instagram which will give followers exclusive behind the scenes shots and videos from beauty photo shoots; while offering tips from experts who work with the team, including celebrity hairdresser Leo Bancroft and nail artist Sophie Greenslade. The new look Pinterest page will show seasonal beauty collections, offering inspiring images and looks. Pins will link through to the Tesco site so users can instantly purchase beauty items. The brand's new look Twitter page will offer advice, news on product launches and Beauty World store openings. In addition to the new social media platforms, the brand has a new section on the Tesco Living site. The new beauty hub will feature product reviews, new trends and a video gallery of 'how to' guides; with all items featured having an add to basket feature.

Twitter: @beautyattesco 

Click on the pink links below for full details in DIARY directory:
Tesco's press office in 'PR consultancies'

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