30 May 2014

Red Lippy Project appoints PR
& unveils Topshop Beauty collaboration

The Communications Store (TCS) has been appointed to handle the press and publicity for the Red Lippy Project, an awareness campaign that highlights the importance of attending cervical screenings when invited. The campaign will take place during Cervical Screening Awareness Week from 8-14 June (see DIARY dates). The idea behind the campaign is to wear red lipstick to mark for cervical cancer, and then promote it to friends and family, share on social media and blogs and spread the word. The Red Lippy Project has now be turned into a charity foundation, committed to spreading awareness and inspiring women around the world to take part. The foundation will use donations to further the awareness and support projects and women's cancer charities with funds received. In support of this campaign, Topshop Beauty has created Red Lippy Lipstick (£8), a limited edition classic pillar box shade, as well as a lip-printed Makeup Bag (£12), which will see 33% of each product sale will be donated to the Red Lippy Project charity. Both products will launch in June and will be available online and from selected Topshop stores nationwide. The Communications Store will be working very closely with Red Lippy Project and Topshop Beauty to increase visibility through press, influencers and on social media.

Twitter: @topshop / @redlippyproject

Click on the pink links below for full details in DIARY directory:
Red Lippy Project in 'beauty, fragrance, grooming & health'
Topshop Beauty in 'beauty, fragrance, grooming & health'

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