25 June 2014

Designers including Serge DeNimes
partner with EJF for fashion collection

© Stephanie Sian Smith for EJF

Environmental Justice Foundation (EJF) has launched a new collection of designer T-shirts as part of its ethical and sustainable 'Just For' fashion brand, and in support of its Save the Sea campaign. The new collection by fashion brands Emma Cook, Serge DeNimes and Patternity has been designed especially to support the Save the Sea campaign's mission to protect the marine environment, which is already supported and modelled by James Brown, George Craig, Caroline Ford, Izzy Lawrence, Ben Lloyd-Hughes, Zara Martin, Max Rogers, Diana Vickers and Kimberly Wyatt. Emma Cook's design features a photo-realistic depiction of the sea bed inspired by the ocean and its marine life. Patternity has translated data about the depletion of sea grass, portraying the effects that bottom trawling has on marine habitats and wildlife. Serge DeNimes 'Drop in the Ocean' design (pictured above) communicates the campaign through a bold slogan. 100% of funds raised will go directly towards EJF's work protecting ocean ecosystems and threatened species, with designs available for purchase online at just-for.co.uk and in Just For pop-up shops in London.

Twitter: @ejfoundation / @emmacooklondon / @PATTERNITWEET / @SergeDeNimes

Click on the pink links below for full details in DIARY directory:
Environmental Justice Foundation (EJF) in 'charities'

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