19 June 2014

Label PR announces new beauty
client wins & adds to team

Home appliances brand Bosch has appointed Label PR to launch its first range of personal haircare into the UK market, exclusively with Argos via a targeted media campaign. The agency will execute an exclusive launch event, followed by all public relations for Bosh's haircare appliances, in order to raise awareness of its ProSalon and KeratineAdvance products. In addition, Label PR has been appointed to handle the press and publicity for hair extensions brand Kapello. The agreement will see the agency manage and drive all consumer and trade activity for the brand, including blogger outreach and celebrity engagement. As part of the new business drive, Label PR has appointed Viki Tahmasebi as Beauty Senior Account Manager. Viki joins the agency from JAMpr where she managed the Transform Cosmetic Surgery account, and will oversee the agency’s beauty PR team as well as working across strategy, events and new business projects.

Twitter: @Kapellohair / @BoschHomeUK / @BoschUK

Click on the pink links below for full details in DIARY directory:
Label PR in 'PR consultancies'

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