02 July 2014

New fashion brand East by Eastwest appoints SCPR

SCPR has been appointed to handle the press and publicity for new boutique fashion brand East by Eastwest. Founded by Sunu Lee, the brand concept combines her passion for traditional Korean dress and its neutral colour palette, alongside British cut and tailoring. The London-based brand, priced from £80 to £300, is currently retailed in the UK at selected premium boutiques including The Cross, KJ’s Laundry and Bluebells, as well as an international distribution concentrating in Tokyo, Japan.

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East by Eastwest in 'fashion & accessories'

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