28 July 2014

ShortList's MODE to expand reach

ShortList’s fashion special, MODE, is to expand its reach from September 2014 by replacing two issues of ShortList every year. This move reflects the growing interests of urban men in designer fashion, high street fashion and grooming, as well as mirroring advertiser needs for greater exposure to a wider, affluent male audience. MODE was originally launched as a stand-alone publication in 2010, distributing in just three cities in the UK and reaching an average of 260,000 readers. To amplify the brand, ShortList’s style and grooming section will be expanded and rebranded MODE, launching in the 28 August issue.  On 25 September, ShortList will launch its first MODE takeover issues, celebrating and showcasing the best of the AW14 menswear season. Style director, Adrian Clark, accompanied by fashion editor, Eilidh Greig and grooming editor, Mandy Pang, will continue to edit the weekly MODE section, with Adrian also taking on the role of editor for the seasonal specials, the second of which will appear in March 2015.

Twitter: @ShortList / @ShortListMode

Click on the pink links below for full details in DIARY directory:
Shortlist Mode in 'consumer magazine'

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