11 August 2014

baby&me magazine to rebrand as Smallish

Luxury parenting and lifestyle title baby&me will relaunch as Smallish (smallishmagazine.com) on 17 September. Over the last four years baby&me has become synonymous with the very latest in children’s fashion and design elevating the publication above being a parenting magazine to an intelligent, inspiring read for modern, style-conscious parents. London-based editor-in-chief, Estelle Lee, says “there has been a huge demand for a concept that celebrates creativity and originality in the world of children, and so we wanted to take the brand outside of London and relaunch under the name Smallish which we feel better communicates our stylish, contemporary ethos – with a dash of British originality.” Each issue will include fashion shoots by internationally-acclaimed photographers, issue-led features, inspiring parents, glossy interiors, up-and-coming brands as well as a regional lifestyle focus. Regular pages will also include wellbeing, culture, books, toys, development and health talking points. baby&me will still continue to exist within the magazine as a section with a slant on pregnancy and birth. Smallish will be on sale each month within WH Smiths and independent stores nationally, priced at £3.95. It will also be available digitally and as an iTunes and Google Play app.

Twitter: @babyandmemag

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Smallish in 'consumer magazines'

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