14 August 2014

Little Black Dress appoints Fluorescent PR

Fluorescent PR has been appointed to handle the press and publicity for online fashion boutique Little Black Dress. For AW14, the boutique will launch 20 contemporary LBDs under its own Little Black Dress label. Inspired by iconic dresses, the collection is divided into easy to shop moods: Glamorous, Unique, Feminine, Sexy and Classic. In line with the new collection, the new website will launch in September. The new website will offer advice and style tips for creating the perfect party look, with the collection priced from £65 to £120 and a size range that will cover sizes 6-18. Little Black Dress will also offer a specially selected edit of designer, high street and boutique dresses; from shoes to handbags, jewellery to hair accessories, with collections and styles priced from £45 to £500. The agency will devise and implement the PR strategy across all areas of the business.

Twitter: @teamlbd

Click on the pink links below for full details in DIARY directory:
littleblackdress.co.uk in 'fashion & accessories'

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