25 September 2014

Accompaniment brand Mash Direct appoints Palm PR

Palm PR has been appointed to support Northern Irish accompaniment brand Mash Direct grow its market share in the UK following the business’ deal to supply Asda from 11 September. The brand produces an extensive range of award-winning ‘field to fork’ vegetable accompaniments which are already popular in Scotland and Northern Ireland: from signature Potato and Vegetable Mash to innovative Bakes and Croquettes. The Asda deal will allow Mash Direct to accelerate its expansion into Great Britain. Palm PR has been set a brief to support this strategy, with a campaign across consumer and trade media to raise awareness of Mash Direct throughout the United Kingdom.

Twitter: @mashdirect

Click on the pink links below for full details in DIARY directory:
Mash Direct in 'food & drink products'

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