12 September 2014

Bauer Media unveils LFW digital innovations
featuring Google Glass & Snapchat

Bauer Media will be rolling out digital innovations using the latest digital technology and social media channels to bring audiences closer to the action at London Fashion Week through the integration of Google Glass and Snapchat with its leading women’s media brands, Grazia and The Debrief. Grazia will be the first UK magazine brand to use Google Glass at the event, reporting from the front row and behind the scenes over the five days. Footage, captured by the editorial team, will be uploaded to graziadaily.co.uk and the Grazia YouTube account youtube.com/user/Grazia and will be shared across all Grazia owned social channels. Grazia will be wearing Google Glass at shows from brands including Burberry, Topshop Unique, Mary Katrantzou and Giles. In addition, Grazia will publish the Big Fashion issue, out on 16 September. The issue will give readers the full lowdown on New York Fashion Week with extensive backstage insight. Grazia is also planning online backstage reports and exclusive video interviews across the entire fashion month. The Debrief will use Snapchat as part of an exclusive partnership with English fashion designer Henry Holland. Readers will get exclusive access to behind the scenes content in the build up to the House of Holland show at London Fashion Week. This will include insightful sound bites from Henry’s team, a glimpse inside his studio in the run up to the show and access from backstage.

Twitter: @Grazia_Live / @TheDebriefUK

Click on the pink links below for full details in DIARY directory:
Bauer Media in ' in-house PR '

To set up a DIARY directory subscriber login, contact info@diaryd.com