15 September 2014

The Original Muck Boot Company appoints Exposure

Exposure has been appointed to handle the press and publicity for technical footwear brand The Original Muck Boot Company, ahead of its European web launch. First launched in the US in 1999, the brand was created to supply comfortable, high performance footwear to those who work and play outdoors. Over the years, the brand has developed a number of exclusive technologies which set the standard for comfort and quality in outdoor footwear. The appointment comes as the brand expands its presence in the UK and European markets with a new retail website launching later this month. Exposure’s remit encompass brand strategy, creative content and public relations. The agency will also build on the Original Muck Boot Company’s heritage in the farming, hunting and equestrian sectors to create a new lifestyle brand identity for the mass market.

Twitter: @MuckBootCo

Click on the pink links below for full details in DIARY directory:
The Original Muck Boot Company in 'fashion & accessories'

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