30 October 2014

Pepsi & Vogue Italia unveil fashion collection
with emerging designers

Global drinks brand Pepsi today debuts its latest global fashion collaboration in partnership with Vogue Italia to unveil The Pulse of New Talent collection. In celebration of Vogue Italia’s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-­edge, emerging design talents from around the world to create a 20-­piece fashion collection featuring men’s and women’s clothing and accessories. Presented in full for the first time today at Vogue Fashion Dubai Experience 2014, the collection captures the self-­expression through the lens of 14 distinct personalities culled from six countries representing an exciting, international world-­view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA). The 20-piece collection features inspired and inventive tops and jackets, swimwear and architecturally inspired outerwear and accessories including bags. The Ukraine’s Masha Reva was particularly acknowledged by the brand and to help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment. The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-­ever global fashion capsule collection, the Live for Now Collection, which featured six global designers and was available at influential international retailers including Bloomingdale’s, Colette and Liberty of London.

Twitter: @vogue_italia / @PepsiCo / @StellaJeanLtd / @SUNONY / @Madiyah_ / @MIUNIKUofficial / @LulwaAlAmin / @WilliamOkpo

Click on the pink links below for full details in DIARY directory:
Pepsi x Vogiue Italia in 'fashion & accessories'

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