17 November 2014

Bauer Media Group brings PEOPLE magazine to Germany

The Bauer Media Group has announced that it is bringing weekly entertainment magazine PEOPLE from the US to Germany. In doing so, Bauer, is intensifying its consistent strategy of investing in top-quality magazines, especially in the premium segment. The PEOPLE brand has a global audience of 59 million consumers, with 3.5 million weekly subscribers in the US alone. The American PEOPLE magazine recently celebrated its 40-year anniversary with Jess Cagle as Editorial Director. Other licensed editions of PEOPLE magazine are published in Greece and Australia. Tom Junkersdorf, the editor-in-vhief of the German license edition of PEOPLE, has already succeeded in establishing Closer in the German market. The management will be in the hands of Bianca Pohlmann, who has been in charge of the people and lifestyle magazines of the Bauer Media Group as Managing Director since February 2014. The Head of Advertising will be Martina Borchert, most recently Regional Account Manager of Southern Germany responsible for the fashion, beauty, lifestyle and luxury segments of Bauer Advertising KG.

Twitter: @peoplemag

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Bauer Media in 'homes, interiors & lifestyle'

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