18 November 2014

MAC Cosmetics to cast fans for
new campaign via social media

MAC Cosmetics has announced the launch of MACnificent ME, a new programme that will give the brand's fans and consumers an opportunity to become one of the six faces of the MAC 2015 Fall colour collection. Launching to the UK as well as 12 other countries, fans are invited to submit a photo and a mantra that speaks to the “Style, Heart, and Soul” of the contestant, along with a 100-word essay. The contest will run on MACnificentme.com, which is now live through to the 5th December 2014. Six winners will be flown to New York in February 2015 for the photoshoot. Winners and their final looks will be revealed in October 2015 to coincide with the launch of the MACnificent Me collection.

Twitter: @maccosmetics

Click on the pink links below for full details in DIARY directory:
MAC Cosmetics in 'beauty, fragrance, grooming & health'

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