26 November 2014

The Business of Fashion unveils BoF China

Today, The Business of Fashion (BoF) has unveiled BoF China, a new destination that brings its authoritative, analytical journalism to the $300 billion Chinese fashion and apparel industry. "From high fashion to high street, the rapidly evolving Chinese luxury, fashion and apparel industry is entering a new phase of consolidation, innovation and competition," said Imran Amed, founder and CEO of The Business of Fashion. "In a market being rapidly reshaped by new business models, disruptive technologies, evolving consumer tastes and, of course, fast-changing fashion trends, we saw the need for a new professional resource for fashion industry insiders, both within China and around the world." Today's launch includes three key components: BoF China Website (Chinese language); BoF China Daily Digest Newsletter (Chinese language); BoF China Hub (English language) - A dedicated content hub on businessoffashion.com focuses on the Chinese fashion industry with regular, dedicated coverage.

Twitter: @BoF

Click on the pink links below for full details in DIARY directory:
The Business of Fashion (BoF) in 'e-zines'

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