08 December 2014

Concoction appoints BeautyMART

BeautyMART has been appointed to handle the press and publicity for Concoction, the 'mixology' hair brand founded by Alex Epstein. Inspired by the art and science of cocktail mixology, Concoction's Mixology Technology allows consumers to customise products to suit their hair colour, type and needs. Users first choose one of four fragranced ShampYou 'Base Blends’, then personalise by adding in two ‘SuperSerum shots’ - one for colour and one for texture. Each is a concentrated blend of natural extracts, vitamins and scientific actives with 256 possible individual blend combinations. The brand offers a prescriptive system that delivers multiple benefits simultaneously. Concoction ShampYou 230ml Base-Blend + two x 10ml SuperSerums is priced at £14, while Crème de Concoction Conditioner Cashmere & White Lily fragrance (250ml) is £16. Available in Boots stores nationwide and from Boots.com. Additional stockists include: MyShowcase.com, thisisbeautymart.com, Lookfantastic.com and Beautybay.com. International stockists available on request. 

Twitter: @concoctions

Click on the pink links below for full details in DIARY directory:
Concoction in 'beauty, fragrance, grooming & health'

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