29 January 2015

Butterfly Twists appoints instinct PR

instinct PR has been appointed to handle the press and publicity for footwear brand Butterfly Twists. The brand specialises in ballerina and boot styles for women and was founded in 2007 by Emmanuel Eribo, Frank Eribo, Mark Quaradeghini and Philippe Homsy. Each shoe is made with a soft memory foam insole in order to cushion the foot. In 2012, Pentland, the global brand management company behind Speedo, Lacoste and Ted Baker footwear, made an investment in the brand. Butterfly Twists is currently sold in 50+ countries and continues to grow internationally, with stockists in the UK including Office, Joy and Sole. instinct pr’s remit will span across handing all fashion, consumer and trade media, campaigns and corporate communications. The overall objective for the PR activity is to create higher awareness among Butterfly Twists’ target consumer and amplify the brand’s overall advertising marketing investment and strategy in 2015.

Twitter: @ButterflyTwists

Click on the pink links below for full details in DIARY directory:
Butterfly Twists in 'fashion & accessories'

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