30 January 2015

Finnish beauty brand Lumene appoints The Bank

Finnish beauty brand Lumene has appointed London-based agency The Bank as its lead global creative agency following a four-way pitch. Established in the 1970’s, the brand combines natural wild arctic ingredients with the latest scientific advances in skincare. Products are sourced, developed and manufactured in Finland, and the brand's key markets are Scandinavia, the US, Russia and Asia. The brand’s range includes skincare lines such as Bright Now and Time Freeze & cosmetic products. The Bank will help strengthen Lumene’s image in markets worldwide, starting immediately on a global roll-out of a sharpened brand proposition and visual identity, as well as delivering an above-the-line campaign to break in Finland this year.

Twitter: @lumeneus

Click on the pink links below for full details in DIARY directory:
Lumene in 'beauty, fragrance, grooming & health'

To set up a DIARY directory subscriber login, contact info@diaryd.com